Curious Universe launches Squishmallows range with sustainability at its core

Dedicated to sourcing sustainable alternatives to traditional methods of production, design and packaging, Curious Universe has revealed a new line of Squishmallows arts and crafts products.

Incorporating a host of Squishmallows styles, the range includes a Crystal Creations Carry Case, Crystal Creations Folder and a Colour and Carry Activity Kit, alongside multiple new designs within the Kaleidoscope-branded collection such as Sticker Bomb and Squishmallows Etch Art Creations.

With sales of over 1.8 million to date, the company’s best selling Kaleidoscope Colouring Kit has been reimagined for 2023 with a new sustainable and eco-friendly format.

The clean, modern pack design includes a die-cut colouring pad, while the recyclable packaging emblazoned with an environmental logo helps parents and gift givers to make informed purchasing decisions. The logo will run across many of the new Curious Universe products for 2023, in line with the company’s ongoing commitment to developing sustainable products.

“Creating sustainable product that also brings tons of fun to the consumer is at the core of what we do here at Curious Universe,” commented John Styring, ceo at Curious Universe. “That is why we are delighted with our new partnership with Jazwares and their incredible brand Squishmallows. We can’t wait to captivate fans through our innovative array of arts and crafts products.”

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