Those Licensing People secures a new deal which will see a limited edition Steiff Dougal launch this year.
Danbury Mint has partnered with classic brand, The Magic Roundabout on an exclusive limited edition Steiff Dougal.
The deal was secured by Those Licensing People, which handles the licensing for the iconic children’s TV show.
3,000 pieces will be produced worldwide of the Steiff Dougal to ensure its rarity as a collector’s item.
Danbury Mint is currently accepting pre-orders, with customers due to receive their Dougal by September.
“We are thrilled with this collaboration – what better way to pay tribute to such a treasured character of British television than with a creation by one of the most revered toy manufacturer’s in the world,” commented Leah Dever, licensing manager at Those Licensing People.