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Dependable Solutions celebrates turning sweet 16

Software provider marks consistent growth within the licensing arena over 16 years.

Brand licensing software provider, Dependable Solutions is celebrating its ‘sweet 16’ this year.

Opening in 2005, with a complete focus on brands, DSI immediately enjoyed success with Jesse James who was on TV at the time with West Coast Choppers. The company’s first licensee client was Shaw Creations, which created themed umbrellas for a number of entertainment brands.

“I remember crowding into our little 10×10 Licensing International booth at Javits Center. We were exuberant to finally be in consumer products,” commented president, Marty Malysz.

The initial systems organised all the contracts, finances and royalties for numerous companies in the US. Since the licensing business has a global footprint, Dependable’s business started to sail in 2007 with its first international client, Licensing International Management in Australia. LIM later became Velocity Brand Management, managing the licensing for National Rugby League and Australian Cricket. Through the relationship with VBM, DSI now automates Australian Football League and National Basketball League and many Australian sports to this day.

Dependable Solutions soon realised that many of its clients had a pressing need to link product approvals and creative asset systems to contracts and finance to have one complete end-to-end solution.

In 2008, it introduced creative compliance tools to manage and capture the history over the entire approval process. This continuous development of the company’s products and services has served it and its clients well, landing major accounts such as Sanrio, Elvis Presley Enterprises and Gmodelo.

Europe came next when DS signed initial clients such as Global Trademark Licensing, Chelsea FC and Sega. In 2011, it opened the UK office which has grown to support all clients across the UK, Germany, France, Italy. With both large and small accounts, it continued to expand its client services, sales and programming teams across the globe.

In 2016, it had the opportunity to re-acquire its original music and media licensing software, adding another software solution to its suite of products.

Rolling forward to today, and the company has a team of 38 supporting 70 clients around the world from offices in the US, UK and Asia.

“We know that hard work and steadfast dedication from our employees delivering superior customer service exists throughout our entire organisation,” Marty continued.

When asked what the future holds for Dependable Solutions, Marty replied: “We will continue to dedicate ourselves to constant innovation and improved efficiency. To provide our clients with the highest quality of service and cutting edge software solutions.”

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