Window display and ‘artist in residence’ event held at flagship Oxford Street store.
The growing licensing programme for artist Sara Miller has been fanfared by John Lewis – with the Oxford Street flagship store unveiling a dedicated window display, as well as hosting Sara herself for a special ‘artist in residence’ event.
Sara – who won Most Promising Young Designer last October at The Henries (hosted by our sister title, Progressive Greetings) – first started in greeting cards, but through a growing licensing programme her designs now appear on stationery, kitchen textiles, home fragrance and tableware.
The new window display is at the entrance to John Lewis’ popular candleshop and showcases the recently launched home fragrance range produced under licence by Canova.
The Sara Miller London brand is also prominent in its card and stationery department, with greeting cards from The Art File, giftwrappings from Penny Kennedy and stationery from Blueprint.
In addition, the Jaz&Baz card range from Portfolio also features Sara’s work (and is named after her parents) and is performing well.
Sara herself appeared at the Oxford Street store last week for a special ‘artist in residence’ session, where she drew and worked with mood boards, as well as chatted to customers.
Meanwhile, Sara’s new tableware range with Portmeirion launched at Spring Fair in February, while also catching the eye of Liz Hurley who was flying the flag for British trade at the Ambiente trade fair in Frankfurt later that month.
Steve Richardson, export sales manager Europe for Portmeirion said: “Liz Hurley was particularly interested in our new licensed launch from Sara Miller London.”
The actress was pictured holding a mug from the new Sara Miller collection.