Devolver Digital has appointed two new licensing agents for global gaming phenomenon Fall Guys.
Tycoon Enterprises will represent Fall Guys across Latin America, while Maurizio Distefano Licensing will take charge in Italy. Both agencies have tasked to create a Fall Guys consumer products programme that caters for children aged six and above, as well as older core gamers.
The appointments mean that Fall Guys products will soon be available in an additional 27 countries: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, French Guinea, Guadeloupe, Guatemala, Haiti, Honduras, Italy, Martinique, Mexica, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Saint Barthelemy, Saint Martin, Uruguay and Venezuela.
“We couldn’t be happier to represent Devolver Digital interests in our region,” commented Elias Fasja, president at Tycoon Enterprises. “We are cognizant of growing interest from retailers in this large consumer segment and of the ever increasing affinity for this game genre the world over. We are certain that Fall Guys’ fun, mixed audience, game experience will lead to amazing merchandise programmes in our region.”
MDL president, Maurizio Distefano continued: “We are delighted to be able to offer our licensees a licensing opportunity with the globally popular video game Fall Guys. I am confident that the colourful and fun digital world of this game will inspire irresistible products that will sell out in no time.”
Fall Guys is a free to play multiplayer party royale game with cross platform functionality, developed by Mediatonic and published by Epic Games. Available for PC and consoles, players compete in increasingly chaotic rounds of obstacle races until only one lucky winner remains.
Launched in June 2022, it was one of the most successful launches that year reaching 20 million players in just 48 hours and grabbing the record for the most downloaded game on PlayStation.
It already has an established licensing programme with several foreign market partnerships such as Moose Toys, Bandai, EXG, Character World, Bioworld and WOW Stuff among others.
Fée Heyer, head of global licensing at Devolver, commented: “Gaming is the fastest growing category in the entertainment market and Fall Guys is an incredibly exciting, multi-demographic, multi-generational property. I’m really looking forward to working with Tycoon and Maurizio Distefano Licensing to develop the brand across LATAM and in Italy and provide Fall Guys younger fans and seasoned gamers with products they’ll love.”