DFS has teamed up with lifestyle brand, Cath Kidston on a new range of beds, sofas, accent chairs, chaise longues and footstools.
Each of the pieces has been designed to ‘bring a pop of colour and joy’ into any room, according to the two companies.
The new collection features re-mastered signature Cath Kidston prints including Forever Rose and Endless Love, together with the brand’s latest print designs, developed and hand-painted by creative director Holly Marler, such as Strawberry Garden, Painted Kingdom and Summer Birds.
“Our exclusive collection with Cath Kidston is a match made in heaven and is the epitome of British quality design and craftsmanship,” commented Kellie Wyles, head of upholstery at DFS. “We’re continuing to draw inspiration from previous eras to bring a sense of comfort and nostalgia into our homes, and this collection, complete with the iconic Cath Kidston pattern fabrics, puts a fresh spin on traditional design influences.
“We’re seeing customers become more confident in expressing their personality in their interiors and we hope that this collection will offer pattern lovers as well as Cath Kidston fans the chance to bring their favourite prints to life in any corner of their home. The beauty of this range is that you can be as subtle or as bold as you like – you can introduce pattern with a single statement item such as an accent chair or footstool, or go for the maximalist look by mixing and layering patterns across a number of pieces.”
Holly Marler, creative director at Cath Kidston, continued: “Home is such as important part of the Cath Kidston brand and our heritage; it has been an absolute pleasure starting the exciting journey reigniting the brand through a new interiors launch.”
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