Release of Disney·Pixar film will launch ASICS’ mission to encourage families to get moving.
Disney and ASICS have revealed a global partnership to help get families moving.
The release of the eagerly anticipated Incredibles 2 from Disney·Pixar will see ASICS deliver a cross media campaign throughout the summer.
Launching on digital channels in June and running throughout the summer, the movement campaign will be based on a shared mission of inspiring the whole family to get moving.
Inspired by the Parr family – the film’s iconic family of hero characters – and movement influencers, ASICS and Disney will launch a series of digital content, in-store activations and limited edition product.
ASICS will create a series of ‘super workout videos’ inspired by the powers of each of the Disney·Pixar Incredibles 2 characters – from super strength and stretch, to stealth, balance and speed.
Featuring a number of international ASICS FrontRunners, the brand’s ‘ambassadors of movement’, each video will provide fun and achievable exercises for families to replicate, as well as opportunities to visit the ASICS store and receive super rewards including certificates and incentives on exclusive products.
ASICS will also release a range of limited edition Disney·Pixar Incredibles 2 x ASICS footwear for fans, featuring five custom running shoes for the whole family.
Inspired by characters including Mr. Incredible and Frozone, each shoe will be available in ASICS flagship stores and online from July and will incorporate performance and design features including the iconic eye mask logo, unique sockliner designs and a collector’s edition box to hero each character.
A number of in-store activations are also due to take place in ASICS’ flagship stores from July. Stores in London, Paris, Amsterdam, Brussels, Barcelona and Madrid will feature a special super furniture set with ASICS FrontRunners running workout sessions.
“We are delighted to announce this exciting partnership with Disney·Pixar and Incredibles 2,” said Robin Karakash, director of integrated marketing communications for ASICS EMEA. “Around the world rates of physical activity are dropping, especially among children, so our mission at ASICS is to get generations of families moving more and we are certain that we’ll be able to inspire thousands to move and enjoy the power of exercise.”