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Disney and LEGO join POC for sustainability showcase at Licensing Expo

Titans of the brand licensing industry, Disney, the LEGO Group, Bravado and the NFL Players Association will be joining Products of Change for a special panel session on sustainability in licensing when Licensing Expo gets underway later this month.

The special session will mark the first time leaders in sustainability from across some of the licensing industry’s biggest names will come together to discuss critical topics including what the next tranche of environmental legislation will mean for brand owners and manufacturers over the next seven years.

Products of Change founder and ceo, Helena Mansell-Stopher will lead discussions as she is joined by Jakob Max Hamann, sustainability lead at the LEGO Group; Sagan Harlin, senior manager of consumer products and strategy at the NFLPA; Matt Young, president, Bravado (part of Universal Music Group); and the Walt Disney Company’s vice president of environmental sustainability, Yalmaz Siddiqui.

The panel session, called Scoping out the future of Sustainability will take place at 3.30pm on the Main Stage on Wednesday, 14 June. Everyone is urged to attend. You can register your interest in the session here.

The discussion will make up just part of Products of Change full roster of activity at Licensing Expo this month which includes a series of industry-first Roundtable Sessions and a sustainable product showcase from Products of Change members at the POC booth C142.

On Tuesday, 13 June Products of Change will host a special Sports Roundtable, led by president of NFL Players Incorporated and POC’s Ambassador for Sports in North America, Steve Scebelo. The Roundtable will bring together the Products of Change Sports Workstream to discuss the latest innovation within sports licensing.

The session will run from 1.00pm to 2.00pm on the POC stand C142 and will be open to attend for all Products of Change Members who can register to join in here.

Wednesday, 14 June will see Products of Change bring the industry together for the first in-person Carbon Roundtable. Kicking off at 11am at the POC Stand C142, the session will be chaired by LEGO’s Jakob Max Hamann as the workstream sets out to forge the next steps the licensing industry can take on its journey of sustainable development.

The meeting aims to support crucial conversation around what is required and the tools that are available to calculate and capture scope 3 Greenhouse Gas emissions data within the industry. It will be open to all Products of Change Members who can register here.

The team will then be making its way to the Licensing Expo’s Main Stage at 3.30pm on Wednesday, 14 June for its panel session Scoping out the future of Sustainability before hosting a special POC Members Drinks Reception back at C142 at 4.30pm.

As the doors open on Licensing Expo’s third and final day – dubbed its Day of Purpose – Products of Change will set the scene for the industry’s first Transparency Roundtable. Kicking off at 12noon on Thursday, 15 June at the POC Stand C142, Fabacus, Octane 5, Dependable Solutions, and Flowhaven will convene to discuss the technology required to support the brand and licensing industry’s transition to sustainability through data.

Discover what tools we will need to capture the right data as brand owners and licensed manufacturers. Members of the POC community can take part in this special session by registering to attend here.

Products of Change’s Licensing Expo activity will all be topped off with its at-show exhibition of products and brands pioneering new and more sustainable methods of operating, with product from the likes of LEGO, Magic Light Pictures, Amscan, Carousel Calendars, Goodyear, Pacific, Mud Jeans, Floral Street, Skechers, Stor, Cooneen, Beanstalk, Golden Bear and Danilo all on display at the POC Stand C142.

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