This ad will be closed automatically in X seconds.

Disney unveils second wave of Force Awakens toys

New items reveal key plot points from the record breaking Episode VII movie.

With Star Wars: The Force Awakens now having notched up $1.7 billion at the worldwide box office, Disney has revealed a second wave of toys.

The new products focus on key plot points from the movie – such as the identity of Kylo Ren and the reveal of Rey’s weapon as a lightsaber.

Highlights from the Disney Store line include a Rey Lightsaber toy, updated Elite Series die cast action figures, a Kylo Ren unmasked action figure and a Deluxe Figure Play-set including ten figures.

New toy lines are also available from partners including Hasbro and LEGO.

“Star Wars: The Force Awakens has made instant icons of new characters like Rey, Finn and Kylo Ren. We’re excited to share an incredible range of products that celebrates these fantastic new heroes and villains, allowing fans to take some movie magic home,” said Paul Southern, svp, Star Wars Licensing, Disney Consumer Products.

Elissa Margolis, svp, Disney Store, added: “Rey is a true break out hero in the movie and is proving a huge hit with our guests. Demand for Rey merchandise was strong even before the movie released, with products selling as quickly as we could restock shelves, and it’s only growing with the success of the film.”

MORE NEWS
LAfinaliststrophies500x500
 
The countdown to The Licensing Awards 2024 in September is officially on, with the finalists across all categories having been announced....
Productthumbnail500x500
 
The finalists in the hotly contested Product categories at The Licensing Awards 2024 can officially be revealed today (11 July)....
WhatKidsLove24500x500
 
The finalists in the special consumer award at The Licensing Awards 2024 - What Kids Love, in collaboration with The Insights Family - can today (11 July) be revealed....
JollyAwesomeBearly500x500
 
The publisher will collaborate closely with Toikido on a consumer products programme for Bearly Getting By, which has seen immediate success in the greeting card category since its launch in January....
SesameStreetcharacters500x500
 
Heathside Trading and OddBalls join the licensing programme for the classic brand....
RSLA500x500
 
Bravado has teamed up with Supervinyl and Brain Dead Studios to host special events and debut limited edition merchandise across LA....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.