Agency will handle the SUBSURF consumer and lifestyle brand in India and South Asia.
Dream Theatre has been appointed as the official licensing and merchandising representative for Sybo Games’ SUBSURF consumer and lifestyle brand in India and South Asia.
The brand is based on Subway Surfers, which is one of the world’s most downloaded endless runner mobile games.
The first game to reach one billion downloads on Google Play, Subway Surfers crossed the 2.5 billion downloads worldwide mark earlier this year.
In India, the game itself has 262 million downloads to date, making the region the largest market for Subway Surfers in the world.
In addition, there is also Subway Surfers: The Animated Series, a short-form series which has notched up over 110 million views on YouTube since launch in June 2018.
“Subway Surfers’ extraordinary and long-standing popularity makes it a solid licensing proposition in India, the number one growth market in the world,” said Jiggy George, founder and ceo of Dream Theatre. “With the growth of licensing content from the digital world, we are very excited to work with the market leaders to establish and grow the licensing business for Subway Surfers in India.
“The licensing business will aim to leverage and echo the infectious energy of the brand in the products and services that we will bring to our fans in India.”
Source: https://indialicensingpost.com/dream-theatre-to-rep-subway-surfers-in-india-and-south-asia/
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