Licensee teams with Carte Blanche for the arrival of new Tatty Teddy themed bedding.
Licensed homewares specialist, Dreamtex has partnered with Carte Blanche on evergreen brand Me to You, and will be introducing new Tatty Teddy-themed bedding.
The popular grey bear will adorn a contemporary new floral duvet design featuring the message ‘Being Beautiful is Being Kind’.
The single bedding set launches in August, with further homewares designs in development.
“2020 marks the 25th anniversary of Me to You and we are thrilled to be adding Tatty Teddy to the Dreamtex family and celebrating this impressive milestone,” said Jo Duckworth, director at Dreamtex. “We are looking forward to working with the team at Carte Blanche and supporting their ‘Sharing the Moments That Matter’ campaign this year.
“We hope the loyal fans of Tatty Teddy, and the next generation of children growing up with him, will fall in love with our new bedding and embrace the be kind message.”
Talia Tester, licensing manager at Carte Blanche, added: “We are thrilled to be working in partnership with Dreamtex. With the huge success seen within our nightwear category, bedding offers a fantastic complementary product and the designs that we have seen so far from Dreamtex are not only beautiful, but completely capture the essence of the Me to You brand.
“The ‘Be Kind’ message is so core to our values, and with the importance of this message now more than ever it gives us a great opportunity to continue spreading positivity. We can’t wait to see the range develop.”