Eastpak is collaborating with the Van Gogh Museum on a new collection which is due to go live in commemoration of the Amsterdam museum’s 50th anniversary.
The range includes some of the company’s most iconic packs, luggage and accessories – including the Day Pak’r, Springer bumbag, Duffl’r M and Daller Pouch – reimagined via prints inspired by Vincent Van Gogh’s Sunflowers (1889), Almond Blossom (1890) and Self-portrait with Straw Hat (1887).
“We are very pleased with the collaboration between Eastpak and Van Gogh Museum,” commented Marijn Veraart, head of global licensing at Van Gogh Museum. “The collection perfectly matches Vincent’s work being interpreted by a legendary brand like Eastpak. This collaboration has resulted in a unique collection which allows us to show our audience how relevant the work of Vincent still is nowadays.”
Chris Taday, director of Licensing Link Europe – VGM’s agent in the UK and Ireland which brokered the deal – added: “We are thrilled to announce the collaboration between Eastpak and our client, the Van Gogh Museum. The partnership combines the innovative design associated with Eastpak with the timeless beauty of Van Gogh’s art. Thus creating this fabulous collection that celebrates the creativity and individuality of both brands.”