This ad will be closed automatically in X seconds.

Eastpak on board with Van Gogh Museum

Eastpak is collaborating with the Van Gogh Museum on a new collection which is due to go live in commemoration of the Amsterdam museum’s 50th anniversary.

The range includes some of the company’s most iconic packs, luggage and accessories – including the Day Pak’r, Springer bumbag, Duffl’r M and Daller Pouch – reimagined via prints inspired by Vincent Van Gogh’s Sunflowers (1889), Almond Blossom (1890) and Self-portrait with Straw Hat (1887).

“We are very pleased with the collaboration between Eastpak and Van Gogh Museum,” commented Marijn Veraart, head of global licensing at Van Gogh Museum. “The collection perfectly matches Vincent’s work being interpreted by a legendary brand like Eastpak. This collaboration has resulted in a unique collection which allows us to show our audience how relevant the work of Vincent still is nowadays.”

Chris Taday, director of Licensing Link Europe – VGM’s agent in the UK and Ireland which brokered the deal – added: “We are thrilled to announce the collaboration between Eastpak and our client, the Van Gogh Museum. The partnership combines the innovative design associated with Eastpak with the timeless beauty of Van Gogh’s art. Thus creating this fabulous collection that celebrates the creativity and individuality of both brands.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
UnileverJumpers500x500
 
notjust clothing has teamed up with Unilever to bring out a range of tasty festive knits for three of Britain’s most popular grocery brands - Marmite, Pot Noodle and Colman’s Mustard....
BingHC500x500
 
HarperCollins Children’s Books has retained the rights to publish Bing TV tie-in picture books, novelty books, soft learning books, colouring, sticker and activity books in Europe, as well as a selection of other territories until 2027....
TigerMog500x500
 
The Point.1888 has been busy securing multiple new licensees for the HarperCollins Children’s Books’ publishing brands, in the centenary year of Judith Kerr's birth....
DisneyxKith500x500
 
The American fashion and lifestyle brand has reprised its collaboration with Disney to create a new collection of apparel, accessories and lifestyle goods to celebrate the studio's 100th anniversary....
SpringFair500x500
 
Spring Fair has confirmed a major upgrade to its content experience for the next show taking place 4-7 February 2024 at NEC Birmingham....
BellHelmets500x500
 
Racing Force Group has strengthened its relationship with the Automobile Club de l'Ouest (ACO) with its Bell Racing brand launching licensed helmets and scaled helmets with a 24 Hours of Le Mans dedicated livery....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.