This ad will be closed automatically in X seconds.

The Eden Project reveals licensing growth

Company is looking to secure further home licensees by the end of the year for programme.

With many products launching this autumn, The Eden Project’s presence at retail is starting to build.

The Eden Project’s coffee range from Fresh Coffee Co launched in March this year across all Waitrose stores, with special gift packs on sale at Lakeland in the run up to Christmas. The Franchi seed range is well into its second season with Wyevale and the RHS, while Flame Tree Publishing’s 2017 calendar range has attracted interest worldwide.

A Portico card range is now launching to retail, while Heaven Scent’s range of candles has just launched in the independent sector and is being introduced to mainstream retailers. Other existing licensees include Turtle Mat and Somerset Cuisine.

Eden’s licensed products are also on sale in the Eden Project retail area, which has an annual turnover of over £3.5m.

Eden is now looking to develop the brand in the garden and outdoor living categories, so that the product range will “truly reflect Eden as a brand”, Tracey Smith, commercial manager told The Source.

“The success we’ve had so far means that we’re are looking to sign more licences,” said Tracey. “As the Eden Project is built in an old clay pit, we would love to sign a licence for British-made ceramics using china clay sourced from Cornwall. We are also in discussions with other home licensees, which we will look to secure before the end of the year.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
PBSesame500x500
 
Poetic is now planning a wide range of babywear, accessories, maternity wear, family apparel, footwear and luggage for the brand, inspired by the colourful and positive imagery associated with Sesame Street throughout its many decades....
OrphanBlack500x500
 
Initial Boat Rocker properties that Firefly will be representing in the US include Orphan Black, Orphan Black: Echoes, Beacon 23, Big Comfy Couch, Danger Mouse, Rainbow and Count Duckula....
WillsowRHS500x500
 
New RHS licensee, Willsow will highlight its range of RHS Plantable Seed Paper Calendars and Plantable Christmas Crackers, while established partner Moorcroft will present its newest range of RHS art pottery....
FabacusHasbro500x500
 
The collaboration sees Hasbro adopting Fabacus' technology, Xelacore, to enhance its data management capabilities worldwide, initiating with a phased regional rollout across Europe, the Middle East and Africa....
Bridgerton500x500
 
With season three now streaming on Netflix, the Regency era of Bridgerton has been inspiring a number of licensees across some key categories....
Jazwareslogo500x500
 
Jazwares has revealed a significant milestone in the company’s European growth strategy by opening its latest wholly owned office in Bilbao, Spain, to service the Iberian market in 2025....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.