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The Eden Project reveals licensing growth

Company is looking to secure further home licensees by the end of the year for programme.

With many products launching this autumn, The Eden Project’s presence at retail is starting to build.

The Eden Project’s coffee range from Fresh Coffee Co launched in March this year across all Waitrose stores, with special gift packs on sale at Lakeland in the run up to Christmas. The Franchi seed range is well into its second season with Wyevale and the RHS, while Flame Tree Publishing’s 2017 calendar range has attracted interest worldwide.

A Portico card range is now launching to retail, while Heaven Scent’s range of candles has just launched in the independent sector and is being introduced to mainstream retailers. Other existing licensees include Turtle Mat and Somerset Cuisine.

Eden’s licensed products are also on sale in the Eden Project retail area, which has an annual turnover of over £3.5m.

Eden is now looking to develop the brand in the garden and outdoor living categories, so that the product range will “truly reflect Eden as a brand”, Tracey Smith, commercial manager told The Source.

“The success we’ve had so far means that we’re are looking to sign more licences,” said Tracey. “As the Eden Project is built in an old clay pit, we would love to sign a licence for British-made ceramics using china clay sourced from Cornwall. We are also in discussions with other home licensees, which we will look to secure before the end of the year.”

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