This ad will be closed automatically in X seconds.

Edutainment Licensing eyes Asia brand growth

Empire Multimedia on board as sub-agent for Arty Mouse and Super Geek Heroes.

Edutainment Licensing is looking for further growth for the Arty Mouse and Super Geek Heroes brands in Asia – appointing a new sub-agent in the territory.

Empire Multimedia is now on board to represent both brands in the Philippines, Singapore, Malaysia, Indonesia, Thailand, Vietnam and South Korea.

Empire Multimedia will be showcasing the brands at the upcoming Licensing Expo China.

Denise Deane, owner of Edutainment Licensing, commented: “Innovative and customised business solutions consistently position Empire well ahead of the competition and we are delighted to be working with such a well-known agency in their territory and true experts in the licensing industry.”

Both Dan Graham, editorial director of Top That Publishing (brand owner for Arty Mouse), and David Lawrence Jones, ceo of Super Geek Heroes’ owner Yellow Spot Productions, are both looking forward to their brands expanding into the territory.

In addition, Hubert Co, president of Empire Multimedia, said: “Southeast Asia is full of opportunities for merchandise and promotions licensing. We at Empire are very happy to partner with Edutainment Licensing in developing these two exciting properties in our territories.

“We know it will go far as the educational values and novelty of the two brands are suitable for the Southeast Asian markets.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

Poetic is now planning a wide range of babywear, accessories, maternity wear, family apparel, footwear and luggage for the brand, inspired by the colourful and positive imagery associated with Sesame Street throughout its many decades....
Initial Boat Rocker properties that Firefly will be representing in the US include Orphan Black, Orphan Black: Echoes, Beacon 23, Big Comfy Couch, Danger Mouse, Rainbow and Count Duckula....
New RHS licensee, Willsow will highlight its range of RHS Plantable Seed Paper Calendars and Plantable Christmas Crackers, while established partner Moorcroft will present its newest range of RHS art pottery....
The collaboration sees Hasbro adopting Fabacus' technology, Xelacore, to enhance its data management capabilities worldwide, initiating with a phased regional rollout across Europe, the Middle East and Africa....
With season three now streaming on Netflix, the Regency era of Bridgerton has been inspiring a number of licensees across some key categories....
Jazwares has revealed a significant milestone in the company’s European growth strategy by opening its latest wholly owned office in Bilbao, Spain, to service the Iberian market in 2025....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.