emoji and IOMA have joined forces on a new art exhibition which aims to illuminate the ‘essence’ of social themes through the lens of the emoji brand.
Hosted at the IOMA Art Center in the heart of Beijing’s renowned 798 Art District, the collaboration – orchestrated by Medialink, the emoji brand’s agent in mainland China – is promising to be an immersive exploration of contemporary culture.
At the exhibition’s core lies an in-depth exploration of the emoji brand visual appeal and cultural significance. Through experiential installations and interactive displays, visitors are invited to delve into the vibrant world of the brand, transcending the confines of mere emoticons to uncover the rich narratives and nuanced expressions they encapsulate.
Spanning 1,500 square metres across three floors, the exhibition boasts five halls filled with interactive installations. 12 artists have lent their creative prowess to craft emotive artworks that blend traditional mediums with contemporary iconography. From whimsical sculptures to avant-garde paintings, each piece offers a unique perspective on the enduring allure of the emoji brand in modern society.
“We are thrilled to partner with the emoji company to bring this groundbreaking exhibition to China,” commented Chéri Dou, director of IP business operations at IOMA. “Through this immersive showcase, we hope to not only celebrate the whimsical world of the emoji brand, but also spark meaningful conversations about the intersection of art, culture and technology.”
Paulina Pérez, vp licensing and operations at the emoji company, continued: “It has been a privilege to collaborate with IOMA, the talented artists and Medialink over the past months to bring this event to fruition. We are amazed by the creative reinterpretation of the artists who have crafted pieces based on contemporary emoji brand icons motifs and themes.”
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