This ad will be closed automatically in X seconds.

emoji teams with Aldi across Germany

Collectable figurines promotion to run in all Aldi branches across country.

The emoji brand has joined forces with Aldi across Germany for a special collectable figurines promotion.

Secured by licensee Boost Deutschland, the promotion kicked off nationwide on September 2 and is available across all branches of the retailer in the country.

The 24 emoji collectable figurines will be available until October 12, 2019 in more than 4,000 branches.

Tailor made for Aldi by the emoji company and its partner Boost, the promotion include special customised emoji icons including the emoji Spooky with glow in the dark effect and the emoji Bling Bling icon with a glittering effect.

Also available is a collector’s box to store all 24 emoji figurines which also contains a board for various games. For each €15 spent, customers will receive one emoji collectable figure, while the collector’s box is priced at €1.99.

A dedicated Aldi emoji app has also been developed which allows customers to digital collect emoji figurines with hints hidden in Aldi flyers. The app contains special features, two mini games, 3D special effects and augmented reality features which encourage the customer to interact with the promotion in-store, where they can find life-sized emoji figurines.

“We are proud about this first German-wide emoji collectable figurines promotion with Aldi,” commented Marco Hüsges, ceo and founder of the emoji company. “We are very excited to realize such a meaningful campaign together with our partner Boost Deutschland GmbH and Aldiwhich for sure will guarantee fun for the entire family.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
Gamingstat500x500
 
New research reveals the positive impact video games are having on the nation’s wellbeing....
HMMinions500x500
 
New range includes tees, hats and socks, water bottles, plus football kit among other lines....
HKredbground500x500
 
New deal includes magazines and books with first titles due to launch in Q1 2021....
CubeRWLC500x500
 
Cube will operate bespoke official merchandise stores at each of the 61 matches across the tournaments....
PeppaRegatta500x500
 
Including British outdoor brand, Regatta teaming with Peppa Pig on a new range of outerwear and leisure accessories....
PrimarkPrince500x500
 
New collaboration between retailer and sports-lifestyle brand mixes retro with modernity....
Get the latest news sent to your inbox
Subscribe to our daily newsletter