Collaboration between brand and resort was kick off to global brand activation strategy.
This summer’s activity at Chessington World of Adventures has been a success for emoji, with the six-week campaign seeing the brand featured across the resort.
Activities have included a special emoji-hosted pop-up activity hub, daily giveaways, exclusive souvenirs and an emoji-themed trail.
To celebrate the campaign, Tesco’s F&F launched a collection of emoji childrenswear, with a swing tag mechanic stating ‘Kids Go Free’ at Chessington throughout the summer.
Chessington has also been offering visitors a limited number of special edition Pop Badges to mark the emoji takeover.
Marco Hüsges, founder and ceo of the emoji company, commented: “The collaboration with Chessington is the kick-off to a global brand activation strategy.
“We want kids and families to experience the world of our brand outside of the digital space.”