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emoji’s summer Chessington tie-up is a hit

Collaboration between brand and resort was kick off to global brand activation strategy.

This summer’s activity at Chessington World of Adventures has been a success for emoji, with the six-week campaign seeing the brand featured across the resort.

Activities have included a special emoji-hosted pop-up activity hub, daily giveaways, exclusive souvenirs and an emoji-themed trail.

To celebrate the campaign, Tesco’s F&F launched a collection of emoji childrenswear, with a swing tag mechanic stating ‘Kids Go Free’ at Chessington throughout the summer.

Chessington has also been offering visitors a limited number of special edition Pop Badges to mark the emoji takeover.

Marco Hüsges, founder and ceo of the emoji company, commented: “The collaboration with Chessington is the kick-off to a global brand activation strategy.

“We want kids and families to experience the world of our brand outside of the digital space.”

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