Event Merchandising has been appointed as retail operator for the new Pocket Planet indoor miniature world attraction, which is due to open on London’s Oxford Street next year.
Pocket Planet will be the UK’s largest indoor miniature world – an immersive experience which will take visitors on a journey through the UK and around the world.
The immersive journey through the Pocket Planet mini verse includes iconic buildings, landmarks and landscapes. Visitors will see London itself, as well as other places in the UK, a fully working airport and scenes from around the world.
Pocket Planet will open for retail in late spring 2024, with the attraction opening in early 2025. Event Merchandising is already engaging with toy companies and brands to discuss their involvement in the new destination.
“Pocket Planet will be bringing something totally new, unique and highly entertaining to London’s West End, combining a must see attraction with immersive and experiential retailing concepts,” commented Warren Traeger, head of partnerships at Event Merchandising. “We are absolutely thrilled to be part of the Pocket Planet team and look forward to developing a retail experience focused on modelling and crafting, miniatures and collectibles for all ages. This will be a toy and gift shop unlike any other and we are already getting incredible responses from companies we have been engaging with.
“As we approach the autumn trade show season, we cannot wait to share more details with the industry about how they can also be part of this miniature, but massively commercial opportunity.”
Leo Vlassopulos, head of marketing and IP development at Pocket Planet, continued: “Pocket Planet plans to hit one million annual ticketed visitors within three years – and to capitalise on its AAA location at 500 Oxford Street for millions more shoppers – and for us, we know ‘retail’ is of critical importance and integral to the overall Pocket Planet experience.
“We are delighted to have Event Merchandising driving every aspect of the retail from the design of the store, through product mix to branded merchandise and partnerships. Event’s unique skill set from events to pop ups is exactly what we need to make sure we appeal to our discretionary shoppers and spenders – and to offer a powerful set of brands and hard to find products.”
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