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The Licensing Awards 2021

Mark Tuesday September 14 in your diaries to return to The Grosvenor House Hotel, London.

The Licensing Awards is back for 2021 – mark Tuesday September 14 in your diaries for the industry’s return to The Great Room at The Grosvenor House Hotel.

In 2019, over 1,400 licensors, licensees and retailers attended the awards evening, unifying many key licensing industry executives in a wonderfully celebratory atmosphere.

The awards categories themselves cover all aspects of the UK licensing industry, across Retailer, Product and Property, plus Best Licensed Retail Marketing Initiative, Best Licensed Promotions Campaign and a special award for Honorary Achievement.

2020 saw the addition of The Sustainability Award and the Best Licensed Live Event Award, reflecting changes and advances in the way that brands are engaging with consumers, and the manner with which they’re doing so.

Following the digital awards in 2020, due to the COVID-19 pandemic, the intention is to return to the live event on Tuesday September 14, 2021 in The Great Room at The Grosvenor House Hotel in London. Contracts are signed and we have every intention to return with aplomb, as demanded by all of you who missed the big bash!

We will, of course, be monitoring the situation daily, as we did last year, and assure all guests that ticket and table bookings are fully refundable, without penalty, should the pandemic alter these plans.

Tickets and tables can be reserved quickly and securely online by visiting or by contacting Clare Hollick of Create Events: or phone +44 (0)1183 340085.

For details on sponsorship or general enquiries, please contact Ian Hyder, Jakki Brown or Rob Willis.

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