Fanattik signs up with Asmodee Entertainment

Gift and collectables specialist, Fanattik has secured a multi-territory three-year deal with Asmodee Entertainment.

The deal covers some of Asmodee’s biggest titles including Legend of the Five Rings, Twilight Imperium, Arkham Horror and Ticket to Ride, a board game that has sold over ten million copies alone.

The Fanattik ranges will be supplied to leading pop culture retailers throughout the UK, Europe and beyond.

“Tabletop gaming was already a growth area pre-pandemic, when lockdown hit demand went through the roof and continues to remain high for related product,” commented Anthony Marks, md of Fanattik. “We believe we are best in class when it comes to fan-focused gifts and collectibles, so Asmodee as a market leader, is a natural partner for us and the retailers we supply.”

Alexander Thieme, licensing manager at Asmodee Entertainment, added: “Anthony and I were of the same mind when we first started talking at BLE 2021. Fanattik’s products are both creative and of a high quality that comes at reasonable price points. When we honed in on the brands we ended up with a wider selection to offer retailers a brand spectrum. I’m delighted that we can finally announce our cooperation now and I can’t wait to see the products coming from it.”

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