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Fashion retailer, Reiss revs up with McLaren Formula 1 partnership

High street fashion retailer, Reiss has launched the first collection in its partnership with McLaren Formula 1.

Reiss is already the official travel kit partner to the team, saying that the new collection is part of the next phase of the partnership, reported The Industry.Fashion.

Inspired by the ‘elite performance’ at the heart of the team, the range features bespoke designs, patterns and prints.

It includes three capsules – ‘Hype’ includes leather baseball jackets emblazoned with McLaren Formula 1 logos, premium knitwear and silk resort shirts featuring hand painted print placements of global F1 race destinations; while ‘Dynamic’ and ‘Fanwear’ include signature suits, blazers and trousers in technical travel friendly fabrics, leather jackets and hybrid padded and knitted jackets featuring discrete McLaren Formula 1 logos, plus basics such as cotton polo shirts, jersey hoodies and quilted gilets.

“We are very proud to launch our first collection alongside Reiss, uniting two iconic and global brands,” commented Louise McEwan, executive director, brand & marketing at McLaren Racing. “Over the last season, Reiss has supported our team with performance and comfort focused travel wear, and we are delighted to be able to share a fabulous range with our audiences that is synonymous with both our brands.”

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