With Toy Fair wrapped up, Spielwarenmesse in full swing and Spring Fair ready to kick off at NEC Birmingham this Sunday, 2024 is off to a positive start for the licensed toys, games and gift sectors, with the latest figures reflecting the retail industry’s continued passion for licensed product.
Data presented by the British Toy & Hobby Association and Circana at this year’s Toy Fair (23–25 January) revealed that although the UK toy market total value of £3.5bn sales represented a decline of -5% in value, the licensed toy sector sustained growth for the fifth consecutive year….
Click the links below to read the special editions in full:
Featuring… Licensed Gifts, Toys and Games – Part One
Featuring… Licensed Gifts, Toys and Games – Part Two
