February 2024: Licensed Gifts, Toys and Games

With Toy Fair wrapped up, Spielwarenmesse in full swing and Spring Fair ready to kick off at NEC Birmingham this Sunday, 2024 is off to a positive start for the licensed toys, games and gift sectors, with the latest figures reflecting the retail industry’s continued passion for licensed product. 

Data presented by the British Toy & Hobby Association and Circana at this year’s Toy Fair (23–25 January) revealed that although the UK toy market total value of £3.5bn sales represented a decline of -5% in value, the licensed toy sector sustained growth for the fifth consecutive year….

Click the links below to read the special editions in full:

Featuring… Licensed Gifts, Toys and Games – Part One

Featuring… Licensed Gifts, Toys and Games – Part Two

Featuring… Licensed Gifts, Toys and Games – Part Three

Featuring… Licensed Gifts, Toys and Games – Part Four

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