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June 2023: Licensed Home Décor

In June’s Featuring… newsletters we’ll be taking a closer look at licensed home décor – a sector that has seen significant growth over the past few years.

Licensing International’s most recent temperature check of the licensing sector revealed strong performances for the home décor and housewares categories. Data from the trade organisation’s 2022 Global Licensing Industry Study shows that revenue for home décor grew 15.6% from 2019 to 2021, while revenue for housewares grew 19.1% during the same period. In the US and Canadian licensed home décor markets, publishing-based properties (such as Dotdash Meredith’s Better Homes & Gardens) outperformed entertainment/character brands by a significant margin – $16.1 billion to $1.5 billion. Featuring… Licensed Home Décor (1) Featuring… Licensed Home Décor (2) Featuring… Licensed Home Décor (3) Featuring… Licensed Home Décor (4)


Across the EU7 (UK, France, Germany, Italy, Spain, Belgium and the Netherlands), licensing now makes up 27% of total spend in toy sales, rising from 22% in 2020, according to Circana....
Cloudco Entertainment - the company behind classic brands including Care Bears and Holly Hobbie - has underlined its global licensing ambitions with two new hires, including Charlotte Payne as its new director of international licensing....
Panini has entered into a licensing partnership with The FA to create the first ever UK domestic football sticker collection to celebrate the Barclays Women's Super League....
Fanatics has secured a long-term agreement with leading US collegiate licensing company CLC to sell licensed fan merchandise from US colleges to UK and international fans of college sports....
STUDIOCANAL - in partnership with Mercis and Superprod Animation - has unveiled plans to develop and produce a new CGI series for classic brand, Miffy....
Looking ahead to 2024, the company will be celebrating milestone anniversaries for several of its beloved brands....
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