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June 2023: Licensed Home Décor

In June’s Featuring… newsletters we’ll be taking a closer look at licensed home décor – a sector that has seen significant growth over the past few years.

Licensing International’s most recent temperature check of the licensing sector revealed strong performances for the home décor and housewares categories. Data from the trade organisation’s 2022 Global Licensing Industry Study shows that revenue for home décor grew 15.6% from 2019 to 2021, while revenue for housewares grew 19.1% during the same period. In the US and Canadian licensed home décor markets, publishing-based properties (such as Dotdash Meredith’s Better Homes & Gardens) outperformed entertainment/character brands by a significant margin – $16.1 billion to $1.5 billion.

LicensingSource.net Featuring… Licensed Home Décor (1)

LicensingSource.net Featuring… Licensed Home Décor (2)

LicensingSource.net Featuring… Licensed Home Décor (3)

LicensingSource.net Featuring… Licensed Home Décor (4)

 

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