The Moomins are a family of white and roundish trolls with large snouts, originally conceived and developed in 1945 by Tove Jansson in writing and illustrations. The Moomin family and their friends live an adventurous life in the idyllic and peaceful Moominvalley in harmony with nature.
In all, nine books were released in the series, together with four picture books and an extensive series of comic strips between the years 1945 and 1993. The Moomins have since been the basis for numerous television series, films and even theme parks with over 800 licensees worldwide and an annual retail value in excess of €820 million.
Moomin was recently sited as the 42nd in the prestigious list of the world’s most impactful licensors by Global and in 2025 there will be a celebration of 80 years of theMoomins. During the anniversary year, Moomin Characters will highlight the qualities that make the Moomin stories and brand so unique and relevant today. Partners and licensees will have access to new artwork, communication assets and anniversary marks and be part of this historic anniversary.
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Opportunities to work with Rights & Brands and The Point.1888 as we look toward Moomin 80
