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Finlayson brand heads to York Wallcoverings

Jewel Branding & Licensing secures new deal for Scandinavian lifestyle brand.

Jewel Branding & Licensing has secured a new partnership between Finnish heritage brand, Finlayson, and wallpaper manufacturer, York Wallcoverings.

The new collection of wallpaper features design elements originating from Scandinavia, with its release coinciding with Finlayson’s 200th anniversary.

The ‘peel and stick’ wallpaper has been launched under York Wallcoverings’ RoomMates brand, with intricate patterns inspired by a blend of nature and Nordic minimalism.

“We are so excited for our brand to touch the lives of so many Americans,” said Tiina Mikkonen, export director at Finlayson. “By partnering with York Wallcoverings and RoomMates, we can introduce the simplicity and natural elements of Scandinavian lifestyle to people on a much larger scale.”

PJ Delaye, president of RoomMates, added: “We are thrilled about our new collection of Nordic inspired wallpaper with Finlayson. The minimal, fresh aesthetic signature to the Scandinavian culture is a thriving trend that continues to be in high-demand.”

JBL – Finlayson’s licensing agent in the US – brokered the partnership and has secured the rights to represent the brand in all categories in the US and Canada for an additional three years.

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