This ad will be closed automatically in X seconds.

Finlayson brand heads to York Wallcoverings

Jewel Branding & Licensing secures new deal for Scandinavian lifestyle brand.

Jewel Branding & Licensing has secured a new partnership between Finnish heritage brand, Finlayson, and wallpaper manufacturer, York Wallcoverings.

The new collection of wallpaper features design elements originating from Scandinavia, with its release coinciding with Finlayson’s 200th anniversary.

The ‘peel and stick’ wallpaper has been launched under York Wallcoverings’ RoomMates brand, with intricate patterns inspired by a blend of nature and Nordic minimalism.

“We are so excited for our brand to touch the lives of so many Americans,” said Tiina Mikkonen, export director at Finlayson. “By partnering with York Wallcoverings and RoomMates, we can introduce the simplicity and natural elements of Scandinavian lifestyle to people on a much larger scale.”

PJ Delaye, president of RoomMates, added: “We are thrilled about our new collection of Nordic inspired wallpaper with Finlayson. The minimal, fresh aesthetic signature to the Scandinavian culture is a thriving trend that continues to be in high-demand.”

JBL – Finlayson’s licensing agent in the US – brokered the partnership and has secured the rights to represent the brand in all categories in the US and Canada for an additional three years.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.