This ad will be closed automatically in X seconds.

First apparel partners named for We Bare Bears

Cartoon Network EMEA signs BCI and Smyk for new primetime animation.

Cartoon Network has kicked off the EMEA licensing programme for primetime animation, We Bare Bears.

The brand’s first apparel partners have been confirmed – with BCI signed up to launch a range of nightwear for both kids and adults while in Poland, Smyk is on board for kidswear, footwear and fashion accessories.

Both ranges are scheduled to launch in spring/summer 2018.

“Beyond the target audience of kids 6-12, We Bare Bears has a strong teen and adult appeal too thanks to its relatable, social-media engaged characters, laugh-out-loud humour and smart storylines,” explained Johanne Broadfield, VP of Cartoon Network Enterprises EMEA.

“The show is really resonating across our TV, digital and social platforms and we’re seeing the growing momentum with fans translating into demand for product.”

We Bare Bears reached an audience of 161 million individuals around the world during Q2 2017.

It follows the adventures of three brothers’ awkward attempts at finding their place in modern-day civilised society, whether that be looking for food, making human friends or scheming to become internet famous.

It also has a successful app – We Bare Bears: Free Fur – which has racked up 30 million worldwide downloads.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

Former WildBrain CPLG executive joins the industry trade body to oversee global marketing efforts....
Primark's parent company, Associated British Foods, has reported that revenues rose 36% year on year to £2.7 billion for the 16 weeks to 8 January 2022....
Aardman is continuing its collaboration with Netflix following on from the success with Robin Robin last year....
The Santoro brand is continuing to enjoy success across a wide variety of product categories and is now making the move into the confectionery space....
The games and pop culture merchandise specialist will be launching Call of Duty: Vanguard & Call of Duty: Warzone collectables....
Rocket Licensing and Spotlight Licensing have teamed up to build a global consumer products programme for the hit TV drama....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.