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First apparel partners named for We Bare Bears

Cartoon Network EMEA signs BCI and Smyk for new primetime animation.

Cartoon Network has kicked off the EMEA licensing programme for primetime animation, We Bare Bears.

The brand’s first apparel partners have been confirmed – with BCI signed up to launch a range of nightwear for both kids and adults while in Poland, Smyk is on board for kidswear, footwear and fashion accessories.

Both ranges are scheduled to launch in spring/summer 2018.

“Beyond the target audience of kids 6-12, We Bare Bears has a strong teen and adult appeal too thanks to its relatable, social-media engaged characters, laugh-out-loud humour and smart storylines,” explained Johanne Broadfield, VP of Cartoon Network Enterprises EMEA.

“The show is really resonating across our TV, digital and social platforms and we’re seeing the growing momentum with fans translating into demand for product.”

We Bare Bears reached an audience of 161 million individuals around the world during Q2 2017.

It follows the adventures of three brothers’ awkward attempts at finding their place in modern-day civilised society, whether that be looking for food, making human friends or scheming to become internet famous.

It also has a successful app – We Bare Bears: Free Fur – which has racked up 30 million worldwide downloads.

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