Fizz Creations flies high with The Snowman

Licensee collaborating with Penguin Ventures on new product collection, exclusively with Morrisons.

Fizz Creations is collaborating with Penguin Ventures to bring the Snowman brand to life again this year, exclusively with Morrisons.

The new range comprises a variety of five-themed products, housed and displayed in a dedicated FSDU – all designed and developed by the Fizz team.

“It is a testament to the phenomenal dedication of the team here at Fizz that we were able to bring The Snowman range to life in this way, from concept through to Christmas, and during a global pandemic, with everyone working remotely,” commented Lawrence Boon, md at Fizz Creations.

Jo Harrison, senior buying manager, seasonal events at Morrisons, added: “From our idea of a warm and cosy Christmas, we are delighted at how the team at Fizz have taken this brief and created an exclusive The Snowman themed range, and we look forward to it being in store this November.”

While The Snowman range is exclusively available at Morrisons for 2020, Fizz will be extending the line-up of products for general distribution worldwide from 2021.

Anna Metcalfe, category manager, hardlines at Penguin Ventures, said: “We have been really impressed with Fizz Creations and the product range they are bringing to market this year, and we are excited to continue our partnership in 2021. Helping to continue to bring The Snowman to life, for multi-generations across the country, every year.”

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