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Formula 1 and Topps secure exclusive long-term renewal

Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections.

Building on the successful partnership that began in 2020, Topps will continue to produce trading card and sticker ranges featuring drivers from the current season of F1, F2 and F3. 2024 will also see new hobby collections added to the range and the continuation of the popular Formula 1 Turbo Attax collection which offer fans of all ages an opportunity to collect and engage with F1 on and off the track.

Topps will attend multiple Grands Prix across the 2024 FIA Formula One World Championship, beginning at the Formula 1 Qatar Airways Austrian Grand Prix 2024. At track, fans will have the chance to collect exclusive cards, get their hands on the latest collections and immerse themselves in experiential activations which bring the partnership to life.

Fanatics is also the official e-commerce and manufacturing partner of Formula 1, having operated the official online F1 Store since 2018.

“Since 2020, Topps has created new ways for our fans to engage in our sport through their trading cards and stickers, as well as creating mementos of some of Formula 1’s most iconic and historic moments,” commented Emily Prazer, chief commercial officer at Formula 1. “As we continue to attract new and diverse audiences to F1, having creative partners like Topps is hugely important to us so I am delighted to continue our partnership.”

Kelvin Smith, svp, global licensing and partner development at Fanatics Collectibles, continued: “Fanatics Collectibles is excited to extend our incredibly successful partnership with Formula 1, one that will continue to combine our passion for the sport with our 75-plus years of product innovation. We feel that together with Formula 1, our unique offerings have helped fans and collectors get closer to their favourite teams and drivers. The brand looks forward to the opportunity to further elevate the collecting journey, creating special products and programs that build a lifetime of memories.”

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