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Formula E brings licensing in-house

Formula E – the world’s only electric single-seater race – has been busy strengthening its in-house licensing team, as it looks to speed ahead with its licensing plans.

All of the in-house team have extensive experience within the sports category and are focused on building on what the licensing campaign has already achieved.

Simon Lilley, retail and licensing director, brings experience from Arsenal, London 2012 and UEFA; Charlotte Hughes, senior licensing manager, has previously worked at The FA, Arsenal and Chelsea; while retail and licensing manager, Constance-Rose Manson is formerly of IMG.

“With licensing back in-house and investment into a licensing team, we will be focused on developing a premium and innovative licensing programme in line with Formula E brand values, while also building stronger direct relationships with our licensees,” explained Charlotte.

With 40+ broadcast partners and 150+ broadcast territories, there is a huge audience for the team to reach with its CP. It has recently signed Stichd, part of the PUMA Group, as its new retail partner, which will produce a core apparel line to Formula E’s sustainability standards and deliver its global ecommerce and at track retail channels.

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