This ad will be closed automatically in X seconds.

Fortnite and Love Island top Moonpig searches

Stranger Things, Kim Kardashian and Beyoncé also included in 2018 listing.

Moonpig has revealed the top card searches on its site so far in 2018.

Fortnite and Love Island took the number one and two positions respectively, while Netflix hit Stranger Things was at number three.

The retailer shared some of its insights into the changing needs and tastes of today’s card buyer at the recent GCA AGM & Conference.

Geoff Sanderson, Moonpig’s design director, and head of licensing Sarah-Jane Porter explained that the data collected from the search words Moonpig purchasers use reflect societal trends and popular cultural drivers.

“Mindfulness was up over 150% and Thinking of You up 96% in consumer searches,” revealed Sarah-Jane.

The top searches in 2018 on Moonpig’s site have been:

  • Fortnite
  • Love Island
  • Stranger Things
  • Kim Kardashian
  • Beyoncé
  • Trump
  • Last Valentine’s as a Miss
  • Thinking of You at Mother’s Day
  • Like a Dad
  • Like a Mum
  • Elvis Presley
  • Sloth
  • Rude
  • Charity Christmas cards
MPgoogle

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
MBbanner500x500
 
Bath, body and cosmetics specialist to create products inspired by Friends, DC and Looney Tunes....
NESLego500x500
 
The LEGO Group continues to build on its partnership with Nintendo....
MightyMikeTT500x500
 
Brand will be launched with a solid platform on both CITV and Cartoon Network's Boomerang channel....
EmpireStrikesBack500x500
 
Classic Star Wars movie tops the UK and Ireland box office 40 years after original release....
JMacdonald500x500
 
Initiative marks the first designer partnership for the home shopping group....
LSBSummer2020500x500
 
The latest edition is packed full of news, comment, views and interviews across all sectors of the licensing business as it continues to navigate the 'now normal'....
Get the latest news sent to your inbox
Subscribe to our daily newsletter