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Fortnite and Love Island top Moonpig searches

Stranger Things, Kim Kardashian and Beyoncé also included in 2018 listing.

Moonpig has revealed the top card searches on its site so far in 2018.

Fortnite and Love Island took the number one and two positions respectively, while Netflix hit Stranger Things was at number three.

The retailer shared some of its insights into the changing needs and tastes of today’s card buyer at the recent GCA AGM & Conference.

Geoff Sanderson, Moonpig’s design director, and head of licensing Sarah-Jane Porter explained that the data collected from the search words Moonpig purchasers use reflect societal trends and popular cultural drivers.

“Mindfulness was up over 150% and Thinking of You up 96% in consumer searches,” revealed Sarah-Jane.

The top searches in 2018 on Moonpig’s site have been:

  • Fortnite
  • Love Island
  • Stranger Things
  • Kim Kardashian
  • Beyoncé
  • Trump
  • Last Valentine’s as a Miss
  • Thinking of You at Mother’s Day
  • Like a Dad
  • Like a Mum
  • Elvis Presley
  • Sloth
  • Rude
  • Charity Christmas cards
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