Fortnite and Love Island top Moonpig searches

Stranger Things, Kim Kardashian and Beyoncé also included in 2018 listing.

Moonpig has revealed the top card searches on its site so far in 2018.

Fortnite and Love Island took the number one and two positions respectively, while Netflix hit Stranger Things was at number three.

The retailer shared some of its insights into the changing needs and tastes of today’s card buyer at the recent GCA AGM & Conference.

Geoff Sanderson, Moonpig’s design director, and head of licensing Sarah-Jane Porter explained that the data collected from the search words Moonpig purchasers use reflect societal trends and popular cultural drivers.

“Mindfulness was up over 150% and Thinking of You up 96% in consumer searches,” revealed Sarah-Jane.

The top searches in 2018 on Moonpig’s site have been:

  • Fortnite
  • Love Island
  • Stranger Things
  • Kim Kardashian
  • Beyoncé
  • Trump
  • Last Valentine’s as a Miss
  • Thinking of You at Mother’s Day
  • Like a Dad
  • Like a Mum
  • Elvis Presley
  • Sloth
  • Rude
  • Charity Christmas cards
MPgoogle

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
Primarknew500x500
 
'No plans in the near future' for trial says retailer after stories began circulating....
LFAmnesty500x500
 
Proceeds from raffle will be split between The Light Fund and Amnesty International....
DPikachu500x500
 
Special event will be promoting the upcoming Detective Pikachu movie....
NNGOT500x500
 
Giftware licensee unveils collections for Game of Thrones and AC/DC....
emojiromwe500x500
 
Fast fashion brand teams with emoji for fashionable new apparel collection....
Chelseavase500x500
 
New vase marking 2018 Plant of the Year to launch at 2019 RHS Chelsea Flower Show....
Get the latest news sent to your inbox
Subscribe to our daily newsletter