G FUEL powers up for World Tetris Day

The official energy drink of esports has launched a limited edition Tetris version.

In celebration of the Tetris brand’s 37th birthday on World Tetris Day, G FUEL has teamed with The Tetris Company for a new energy drink.

G FUEL, which is the official energy drink of esports, is launching Tetris Blast from today (7 June).

It comes in powdered form as part of a limited edition collector’s box, which includes one 40-serving tub and one 16oz shaker cup. It will also be available to buy as a standalone 40-serving tub (for customers worldwide) and in four packs and 12 packs of G FUEL cans (for customers in the US) later this month.

“Tetris is thrilled to be working with G FUEL, one of the biggest names in energy drinks, to deliver the ultimate thirst quencher for game fans,” said Maya Rogers, president and ceo of Tetris. “We see G FUEL Tetris Blast as the perfect addition to our ever-growing line-up of lifestyle products, and what better day for its debut than World Tetris Day.”

Cliff Morgan, founder and ceo of G FUEL, added: “We’re honoured to team up with the iconic Tetris brand and for the first time in history, take fans from just playing Tetris to playing and tasting Tetris in the form of an energy drink.

“With Tetris Blast’s bursting rainbow candy flavour and attention-grabbing packaging, Tetris fans around the world will love sipping on our newest flavor as they make order out of chaos.”

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