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Games studios join forces to mark Earth Day

A number of leading games studios are marking Earth Day (22 April) by joining disruptive NPO PlanetPlay’s new Make Green Tuesday Moves (MGTM) initiative, which will enable both industry and players to make an important real-world impact in the fight against climate change.

SYBO (Subway Surfers), Lockwood Publishing (Avakin Life), Ten Square Games (Fishing Clash) and CM Games (Nitro Nation) have all been confirmed as MGTM launch partners.

On the first Tuesday of each month, starting 4 June 2024, each participating studio will launch a ‘green’ item (or bundle of items) within their game(s) that will be exclusive to the MGTM movement, remaining live until the next monthly activation begins.

The inaugural MGTM will see 100% of the proceeds from the sale of in-game items – which can comprise new and/or upcycled DLC goods such as characters, costumes and objects – invested into fully certified sustainability projects by not-for-profit digital platform PlanetPlay.

Throughout the year a number of the MGTM activations will be supported by a ‘Star of the Month’ from the world of entertainment, supported by a huge social media campaign, helping to inspire gamers all around the world to ‘Make Green Tuesday Moves’.

The first wave of MGTM partner studios have over 36 million daily players, with games that have been played over four billion times, estimated at 400m monthly active users.

All studios need to do in order to participate in the MGTM initiative is integrate PlanetPlay’s API and/or promo codes to release an item or items on the PlanetPlay store or in-game, as well as supporting the Movement through their own comms channels.

Activity has included a recent collaboration with Latin artist J Balvin and SYBO’s popular Subway Surfers game which saw a portion of the proceeds from the star’s in-game character purchases donated via PlanetPlay to the Hongera Project. Plus, limited edition t-shirts featuring special designs inspired by J Balvin were made available through the PlanetPlay storefront and bundled with a variable carbon emissions reduction starting at a minimum of 100 kg CO2.

SYBO and PlanetPlay were able to offset over 2,000 tons of carbon emissions in the campaign’s three-week run, the equivalent of a concert with nearly 100,000 guests.

PlanetPlay is a not-for-profit digital platform that allows players around the world to contribute to climate action through in-game purchases and gameplay with affiliated game studios.

In the coming months, PlanetPlay will unveil more Green Tuesday partnerships with game makers, fashion brands and music industries.

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