G4 – the content studio and network which aims to unite creators and fandoms – has launched a new consumer products line.
The arrival of the products comes ahead of the network launch which is planned for 16 November.
Initial launch items – labeled the G4 Founder’s Edition – include special G4-branded merchandise including t-shirts, hooded sweatshirts, joggers, hats, beanies and drinkware.
G4 has also collaborated with Bongo Cat, an animated feline which has found fame as an internet meme, on a line which includes apparel, accessories, drinkware, cold weather gear and home and office items.
“Our fans want to express themselves as members of a diverse and engaged gaming and fandom community,” said Russell Arons, president of G4. “Our products offer so many great ways to show their fandom and style across all major categories including apparel, toys, collectables, food, gifts and more. We are excited to bring these limited quantity items to market in connection with the network launch of 16 November.”
Kate Liu, vp consumer products strategy at G4, continued: “As we head into our network launch, we’re thrilled to deliver products that resonate with our incredible community and fans.
“Our focus is to stay loyal to the spirit of G4 and find new ways to bring content to life through innovative products, collaborate with like-minded companies, and provide our fans with the opportunity to uniquely customise their G4 lifestyle merchandise experience.”
In addition to the launch offering, G4 has also partnered with Champion on a limited edition OG Merch drop from 25 October. The collection will have products featuring G4’s pre-launch slogan – ‘We Never Stopped Playing’ – with items including crewnecks, hoodies, joggers, long sleeve t-shirts and t-shirts.
Consumers will have three weeks until the network’s launch on 16 November to place orders for the merchandise.
Ahead of the network launch on 16 November, G4 will have weekly drops of collections inspired by programming including Attack of the Show!, Xplay and Boosted, special collaborations with brands, plus limited-edition items that will be discontinued after their pre-order window.
Future plans for the consumer products include selling items on social media marketplaces including Facebook, Instagram and YouTube, adding unique customisation options for all items, plus additional partnerships with premium brands.
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