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George @ Asda among UK partners readying WB100 collections

As part of the year-long centennial celebration for the 100th anniversary of Warner Bros. Studios, Warner Bros. Discovery Global Brands, Franchises and Experiences is bringing even more commemorative products and experiences to fans around the world.

A highlight in the UK and Ireland, will be George @ Asda unveiling its WB100 collection in-store and online in September, with 26 skus spanning kids, infant, adult and home.

Meanwhile, on the WB UK Shop, the WB100 Collection is now available to shop online, with an exclusive range of products covering fashion, accessories, home, gifting and collectables. Playing on the ‘mash-up’ theme which remains central to the centenary celebration, designs include the Looney Tunes gang driving the Mystery Machine, Tom & Jerry Singing in the Rain and Bugs Bunny dressed as Superman.

Globally, Burger King is celebrating the centennial milestone with limited edition Looney Tunes-themed products. Burger King Looney Tunes toys come dressed as DC Super Heroes in participating restaurants from 13 August.

Candlelight: 100 Years of Warner Bros. has 62 remaining concerts planned for the rest of the year, with a culminating finale concert in Los Angeles on the Warner Bros. Studios lot on 14 December.

Further activations will be taking place across Spain, Nordics and Benelux, France and Poland among other territories.

Additionally, WBDGBFE has launched its Artist Series Collection bringing together a group of diverse visual storytellers from around the world to reinterpret iconic Warner Bros. stories and characters and celebrate their fandom through their art.

Inspired by their favourite Warner Bros. film and TV shows, the artists put their own unique twist on each piece to create something totally unique in their signature style. The full collection of limited edition home goods, fashions and accessories featuring the original artwork will launch on WB Shop (wbshop.com) and DC Shop (shop.dc.com). Further products will be coming later this year from retailers around the world including WB UK Shop.

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