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George @ Asda unveils key partnership with Netflix

George at Asda has launched a major new collaboration with streaming platform, Netflix.

The partnership currently includes Squid Game, Stranger Things, The Witcher, Money Heist, Sex Education, Emily in Paris and Cobra Kai. This is in addition to other titles not owned by Netflix – including Friends and Big Bang Theory – which continue to be popular on the platform.

George will also be adding more titles in future product drops and refreshes.

Product available includes clothing, footwear, accessories, stationery, mugs, board games and collectables, marking a first for Asda and George in how it has presented product in-store to the customer.

The concept store in Milton Keynes is offering a front of store experience, changing rooms and product areas which include the full breadth of product available.

There will be 12 stores which will also offer a multi-product format, plus a further 38 stores stocking clothing and accessories.

George is supporting the partnership through various marketing channels including working alongside influencers and promoting the collaboration on its social media channels. It also had a home page banner on to take over the website to support the launch. Further activity around the Netflix partnership is also currently being planned.

“We are extremely excited to have launched our partnership with Netflix,” Scott Macrae, senior buying manager at George told LicensingSource. “We know that George is an important destination for customers looking to buy licence product and Netflix has a broad range of properties that appeal to all the family.

“We feel this collaboration is a great fit for George which allows us to continue to bring a range of product that is relevant and for all the family to enjoy.”

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