This ad will be closed automatically in X seconds.

George at Asda unveils second collection with Stacey Solomon

George at Asda has released its second collection with TV presenter and interiors enthusiast, Stacey Solomon.

The new spring/summer range further builds on the success of the existing exclusive collaboration – At Home with Stacey Solomon Exclusively for George Home – which launched in September last year.

The 127-piece collection, designed by Stacey, features pieces for the whole home including dine, bed and bath. Fresh, spring design themes incorporate bunnies and bluebells alongside lilac and greens – complementing the previous collection and providing trend led pieces to layer in to favourites from the existing range.

The new collection is once again inspired by her country home – Pickle Cottage – and is pitched as being perfect for relaxed spring celebrations and summer living, with some Easter pieces thrown in, too.

“I am so excited for my second homeware collection with George Home. This range offers springtime fun with cute bunnies and bluebells and there’s lots of beautiful colours with lilac, greens and neutrals that can be mixed and matched,” commented Stacey. “It is so important for me to create collections that complement each other, so that you can build on what you already have and I believe this range does just that. It brings that touch of fresh springtime to the home at great value, and I hope customers get as much joy from it as I do.”

Julie Varma, senior director for George Home, continued: “We’re so excited for the latest drop as part of our exclusive partnership with Stacey on George Home, which celebrates all things spring and summer. Our customers absolutely love the first range and together with Stacey we continue to create a beautiful and affordable collection for them again this season.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
HamleysItaly500x500
 
Hot on the heels of successful openings in Milan and Rome, Hamleys continues to drive its Italian expansion with the opening of its first shopping centre location in Bergamo’s Oriocenter....
TopLicensorsReport24500x500
 
This year’s License Global report also includes trend-predictive data for 2025 from IP owners across toys, fashion, food and beverage, entertainment and other consumer verticals....
ChintiParkerMrMen500x500
 
"We are thrilled to partner with Mr. Men Little Miss to create a collection that celebrates the unique personalities and playful spirit of these cherished characters."...
Crunchyrollrebrand500x500
 
Anime specialist Crunchyroll has unveiled a new brand identity - with the new look, feel and sound aiming to 'reflect the joy' that anime brings to fans, tapping into a spirit of fun and celebration....
EtihadStadium500x500
 
City Football Group has unveiled a new collaboration with Sony Pictures Television which will see the creation of new original scripted, non-fiction and kids' TV projects for worldwide audiences - as the group looks to be 'part of the next evolution of the game'....
RHSxRoma500x500
 
For the collaboration, Roma will develop a collection of baby products and toys using the RHS logo on both the products and packaging, as well as RHS-supplied designs for the colour fabric elements of the products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.