Group gaming platform, Immersive Gamebox is teaming with Columbia Pictures Location-based Entertainment to bring a first of its kind IP launch – Ghostbusters: The Cursed Collection – to market.
The new immersive experience will be available to play at all Immersive Gamebox locations in the UK, EMEA and US later this year.
Designed for teams of up to six, the game transports players to the haunted streets of a big city, where they will embark on a multi-level experience that sees them battle it out with the franchise’s most recognisable ghosts and ghouls. Gameplay is backed by an epic ’80s soundtrack that propels players into the iconic and unmistakable Ghostbusters era.
“We’re incredibly excited to be working with Columbia Pictures to bring their much-loved franchise an added layer through our immersive gaming experience,” commented Will Dean, ceo at Immersive Gamebox. “By adding Ghostbusters to our library we are successfully continuing to build out our offerings and provide our customers with something they can come back for, time and time again for every occasion.”
Jeffrey Godsick, evp of global partnerships and brand management and head of location-based entertainment at Sony Pictures, continued: “Ghostbusters is iconic within popular culture – people have been cosplaying as characters for decades, which is why we are excited to be bringing fans around the world the first-ever immersive Ghostbusters game.
“Immersive Gamebox has created an experience which creates authentic team-play so that groups of friends can experience the world of ghost hunting in real life, together, just like the Ghostbusters that they grew up watching.”
The new agreement further expands Immersive Gamebox’s portfolio of licensed and original IP. Existing relationships include Paramount, Rovio Entertainment and Netflix.
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