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Global Icons named exclusive global licensing agency for VW

Global Icons has secured a deal to become the worldwide exclusive licensing agency for VW.

The exclusive representation is effective from 1 July 2024.

The agency will now spearhead the management and expansion of VW’s existing licensing programme, extending the brand into new categories and key consumer markets worldwide.

“As a leader in brand licensing, we are honoured to partner with VW – a brand that exemplifies excellence and innovation,” commented Jeff Lotman, ceo at Global Icons. “Our team is dedicated to unlocking the full potential of the VW brand by introducing exciting collaborations, exploring new categories and entering emerging markets.”

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