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Global line-up of Wicked product collaborations ready to defy gravity

This autumn, fans will be transported to the musical world of Oz through a wide range of merchandise from Universal Products & Experiences celebrating the release of Universal Pictures’ Wicked.

The record shattering, Tony Award winning musical becomes a two-part, ‘gravity defying and generation defining’ cinematic event, with Wicked arriving on 27 November 2024, followed by Wicked Part Two on 26 November 2025.

It is the untold story of the witches of Oz, Elphaba and Glinda, with the vibrant world set to come to life through a range of innovative products with licensees and retailers worldwide covering apparel, accessories, footwear, home décor, beauty, toys, role-play, publishing, collectables and more.

“It has been so fun to develop and expand the beloved story of Wicked and bring these incredible characters and worlds to life through magical products and immersive retail experiences; our global merchandise programme across retail and theme parks reflects the film’s empowering themes and bold iconography, paving the way for even more excitement in 2025 with Wicked Part Two,” commented Vince Klaseus, president, Universal Products & Experiences. “Wicked is very special to us, and we can’t wait for fans to embrace these inspiring characters this holiday season.”

Lifestyle collaborations have been secured with the likes of Cambridge Satchel Company and Swarovski to name just two, while Aykroyd TDP, Brand Alliance, Bioworld, Loungefly and Poetic Brands are some of the apparel names on board.

Dreamtex, Hunter Price and LUSH are among the home, food and beauty licensees, while Disguise, Fisher-Price, Funko, Harper Collins, Hasbro, Insight Editions, Jakks Pacific, Jazwares, Mattel, LEGO, Ravensburger, Rubber Road and Spin Master are among the toy, costumes, role-play, stationery and collectables partners.

When it comes to retail, ALDO, Amazon, Bloomingdales, H&M, Primark and Walmart are among the line-up.

There will also be immersive Wicked retail experiences and ‘elevated’ home and collectable merchandise, as well as apparel, accessories, toys and more for fans of all ages at Universal theme parks around the world.

Details of all partnerships and their products will be rolled out closer to the theatrical release, with additional licensees being announced this autumn and beyond.

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