Guru Studio has appointed Haven Licensing as its agent in Australia for True and the Rainbow Kingdom and its new preschool series, Pikwik Pack.
Haven will now lead the licensing programmes for both brands in Australia across all consumer products and L&M including toys and games, apparel, publishing, housewares, accessories, food and drink and live events.
Having previously acquired the first three seasons of True and the Rainbow Kingdom, 9Go! has also added season four which is now airing weekdays at 9:30am and weekends at 8:00am. Pikwik Pack is currently streaming on Disney+ in Australia/New Zealand.
True and the Rainbow Kingdom is kicking off its consumer products roll out in Australia with a full line of toys from United Smile and distributor Big Balloon due to launch this month at Target. Haven has also signed Caprice for apparel, with nightwear and daywear hitting retail later this year.
“We’ve seen incredible demand for True and the Rainbow Kingdom and Pikwik Pack products,” said Jonathan Abraham, vp of sales and business development at Guru Studio. “We’re looking forward to working with the very accomplished team at Haven to continue building these brands in Australia.”
Tom Punch, md at Haven Global, added: “We are thrilled to be working with the incredibly creative team at Guru Studio, and to be partnered with Channel 9 bringing this wonderful show to Australian families.”