This ad will be closed automatically in X seconds.

HEAD Sport welcomes SportLife Brands as licensee

Underwear, sleepwear and loungewear will launch in the US in 2017.

HEAD Sport is continuing to grow its licensing programme – securing a deal with SportLife Brands for branded underwear, sleepwear and loungewear in the US.

The multi-year deal covers basics, thermals and performance underwear, lounge and sleepwear products for men, women and children.

The licence begins on January 1, 2017, with the first products hitting stores by April 2017.

“SportLife Brands is the perfect group to manage the growth of the iconic HEAD branded underwear and loungewear with a serious focus back into the market,” said Giuseppe Faranna, vp division manager licensing at HEAD Sport GmbH.

“The company has gained extensive experience and celebrated continuous success over the past years in the category, and we see a very positive future in this new partnership.”

SportLife president, Michael Kassin, added: “The HEAD brand has a rich history, it has always been dedicated to creating high-performance products.

“We look forward to continuing that trend with our HEAD underwear, loungewear and sleepwear products. We are excited to maximise on the brand’s heritage and continue the current momentum at retail and grow this new category.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
JLP500x500
 
Retailer set to explore the future role of the shop in customers' lives....
LFriendspopup500x500
 
Store features character IPs from Line Friends, Brown & Friends and BT21....
KindiKidsnew500x500
 
Strong doll sales set solid foundation for Bulldog’s licensing programme....
AmiraMC500x500
 
LA-based brand reveals collection inspired by the iconic Sunset Strip in Los Angeles....
SDVillains500x500
 
Cruella, Ursula and Maleficent are the new stars as company expands Disney partnership....
ESDen500x500
 
Brandgenuity continues to build licensing programme for TV explorer and survivalist....
Get the latest news sent to your inbox
Subscribe to our daily newsletter