Heathside Trading has further expanded its portfolio, securing a deal with Millimages to become a licensee for Molang in the UK, Europe and US.
The deal was brokered by Kirsty Guthrie from KJG for bRAND-WARD Services.
The Molang licensed line will launch in Q3 through selected retail partners and will include a variety of toys, collectables and gifts.
The brand has enjoyed success across social media, TV, licensing and merchandising, with strong exposure and engagement worldwide with 712 million views on YouTube Kids and 18 million on the adult YouTube channel.
In 2023 alone, Molang gained 821k Tik Tok subscribers and 335k on Instagram.
“We are so thrilled to be working with Millimages and bRAND-WARD on this series of Molang pop culture and gifting products,” commented Heathside Trading’s Darren Epstein. “As big fans of the brand, we are excited to offer new ranges of product under our Khadou brand.”
Alexandra Algard-Mikanowski, licensing and merchandising director at Millimages, continued: “We are thrilled to announce our partnership with Heathside and develop a huge range of Molang’s products with them across the UK, Europe and USA. Together, our shared goal is to develop cute products and expand the kidult toys, collectables and gifting areas for Molang.”
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