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Hey Duggee marking 10 years with dedicated Selfridges pop-up

A new pop-up shop in honour of preschool brand Hey Duggee’s 10th anniversary has opened in London’s Selfridges.

Located in The Toy Shop of the Oxford Street department store, the pop up will be open until mid April 2024 and gives fans the chance to visit and take photos at the Hey Duggee Clubhouse, browse a range of products and even sit down and watch an episode of the show.

Hey Duggee airs daily on CBeebies, has been streamed over half a billion times on BBC iPlayer in the UK since launching in 2014 and has amassed over 2.9 billion lifetime views on its official YouTube channel.

The brand will be celebrating its 10 year anniversary throughout 2024, encouraging fans to ‘Have A Go’.

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