Hit Roald Dahl childrenswear collaboration continues at M&S

A new collection features characters from Matilda and Charlie and the Chocolate Factory.

The Roald Dahl Story Company is continuing its successful collaboration on childrenswear with Marks & Spencer.

A new collection features popular characters from Matilda and Charlie and the Chocolate Factory, with items including sweatshirts, t-shirts, jeans, dresses and pyjamas.

“Whether wondering what to read next like Matilda or dreaming of winning a golden ticket like Charlie – we know how much children enjoy immersing themselves in the worlds of Roald Dahl stories, and we’re delighted that now they can wear their favourite characters too,” commented Rebecca French, senior licensing manager at The Roald Dahl Story Company.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

US food manufacturer The Fremont Company has appointed brand licensing boutique Golden Goose to develop its strategic licensing programme internationally for the Mississippi Barbecue brand....
The partnership was supported by Xbox’s European licensing agency Tinderbox, the specialist digital division of Beanstalk....
Titan Entertainment Group has welcomed Anthony Garnon to lead its Titan Merchandise team and Forbidden Planet direct to retail team....
WildBrain CPLG is attending Korea’s largest interior design and lifestyle exhibition, The Seoul Living Design Fair 2024, with a comprehensive range celebrating the 50th anniversary of the Beagle Scouts from the character brand....
Prism Licensing has been tasked with collaborating with local partners to further grow and expand the licensing programme for the property....
Heinz has partnered with Paramount to launch a new limited edition pasta sauce inspired by The Godfather....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.