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H&M tunes into the power of colour with new Pantone home collection

H&M Home is launching a new colour-focused collection featuring the expertise of Pantone.

The H&M Home x Pantone collection – which launches from 26 January in select stores and online – includes two colour palettes: Calm & Soothing and Energy & Joy, exploring ‘philosophical colour notions’.

Each colour palette features Pantone shades specifically chosen for their effect on our senses. The Calm & Soothing shades include pistachio (2260C), petrol (548C), green (5545C) and mid blue (2178C) bringing about a sense of stability and tranquillity. For Energy & Joy, the four colourways include pink (707C), red (3517C), orange (2027C) and apricot (2022C). Infusing vibrancy and heat, these warmer colours evoke our inner vitality, including love and joy.

The collection of modern interior objects includes cushion covers in three shades, a sculptural vase, a footed tray, a regular tray, a side table, an ornamental pedestal, and scented candles totalling six different colourways, three for each palette including pink, apricot and red for Energy & Joy and pistachio, mid blue and petrol for Calm & Soothing.

“Colour is essential for both our home and our senses,” commented Evelina Kravaev-Söderberg, head of design and creative at H&M Home. “No one understands this better than Pantone, who are the foremost experts on how colour can influence how we work and live. The H&M Home x Pantone collection allows us to highlight how much difference the power of colour makes in our day-to-day life, with a selection of modern interior objects to add to one’s home.

“Choose from one of the scented candles and see how the smell of red makes you feel or add a pistachio-coloured vase to your livingroom space, infusing a peaceful and beautiful addition. We hope our customers will enjoy how this collection adds to their homes and wellbeing having just entered 2023.”

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