HMV grows pop culture offer

This is Iris is launching two fresh pop culture collections with HMV across its new UK stores.

Cakes with Faces by well-known Comic Con artist Amy Crabtree and Low Pony, which has been designed by illustrator Sam Hadley, both have product lines going into the ten new HMV stores.

“The new Pop Culture Cake With Faces clothing lines have gone down extremely well as part of the new look stores’ product ranges,” commented Gary Williamson, head of pop culture at HMV. “They offer something brand new to the pop culture fan. The new stores have heavily pushed these out on social media and the feedback from the in-store teams has been fantastic, too. The range will also be expanded as the new store base grows.”

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