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Horrible Histories sets sail with new partnerships

The Horrible Histories series is continuing to expand its horizons further with new publishing, partnerships and ambitions to captivate new generations.

The family brand has been filling heads with foul facts since 1993 – this year saw the bestselling children’s history series re-launched with a national PR campaign and major partnership with The Times to showcase a bold new ‘Read all about it!’ newspaper look and a new strand of Secret Diaries when readers can delve into the minds of famous people like Henry VIII.

Following over 16 years of creating and performing Horrible Histories stage shows across the UK and internationally, licensee Birmingham Stage Company is setting sail with a new venture partnered with Woods Silver Fleet on the river Thames.

Horrible Histories: Terrible Thames experience launched this month. Leaving from Tower Bridge Quay, the boldly branded boat takes an audience of passengers on a journey along the city’s historic river to discover the terrible truth about London’s iconic landmarks performed by actors from the Horrible Histories stage shows.

Throughout the pandemic, Horrible Histories stage shows continued to perform to audiences around the UK with partner Car Park Party, and they have just returned to the Garrick Theatre with Horrible Histories: Barmy Britain 5 where they are the longest running children’s theatre show in the West End.

Warwick Castle, a long-term Horrible Histories licensee, and author Terry Deary also unveiled the new Vile Victorians this week – a gruesome addition to the Horrible Histories Maze at the attraction.

“Children and adults will always be interested in the horrible side of history and we can learn a lot from it,” commented Terry. “I am glad to be able to shine a light on the terrible truth about historical times through my books. These new partnerships take my stories to new places and open people’s eyes in new ways.”

Elizabeth Scoggins, publisher, non fiction, brands and licensing, added: “Horrible Histories is unrivalled in its ability to entertain and engage people of all ages with history – its humour and gritty edge is intrinsic to the longevity and growth of the brand.”

Penelope Daukes, brand and PR director at Scholastic is actively seeking new opportunities for Horrible Histories: “Every new partnership that we welcome to the brand reflects the beating heart of Terry Deary and Martin Brown’s bestselling books; being uniquely funny, factual and, importantly, horrible. We are always on the look out for exciting new partners to join the story.”

The 2021 book relaunch was marked with a major PR campaign including a front page partnership and national competition with The Times, national interviews with Terry Deary on BBC Breakfast, Newsround, Saturday Mash-Up, The Sun, The i and more.

Horrible Histories: Queen Victoria’s Secret Diary is out in November 2021 and Horrible Histories: Right on Track about the history of terrible train travel will be launched in March 2022 with partnerships and a major marketing and PR campaign.

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