This ad will be closed automatically in X seconds.

Hotly tipped Rick and Morty licensing drive underway

Cartoon Network readies EMEA merchandise roll out across raft of categories.

The TV show certainly has a buzz around it at the moment, and now Cartoon Network Enterprises has revealed a raft of new EMEA partners in the Rick and Morty licensing programme.

Following the fast growing licensing drive in the US, Cartoon Network is looking to mirror this success across EMEA with a line of merchandise targeting 16 to 35s.

For fans in the UK, Poetic Gem is on board for a range of menswear and underwear; CID UK is developing menswear and Roy Lowe will introduce a collection of socks.

Bolstering the apparel line-up, Spreadshirt and CID Germany are also on board for menswear for the German market.

In addition, in a slate of pan-European deals, Just Funky will launch homeware and kitchenware, while BWI Europe is introducing fashion accessories, jewellery and fashion bags.

The new products will begin rolling out this autumn/winter across independents, specialists, grocers and online.

Johanne Broadfield, vp of Cartoon Network Enterprises EMEA, commented: “Rick and Morty season three is without doubt one of the most anticipated animated series right now.

“Its established success Stateside and the global social buzz around the brand is creating significant demand with millennial audiences in European markets. We’re confident it has the potential to be one of the hottest properties on show at Brand Licensing Europe this year.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
LA24500x500
 
The deadline for entries into The Licensing Awards 2024 has been extended to Thursday 6 June....
Primark500x500
 
The changes see the introduction of the ‘Portal’ - a window into the world of Primark, which will be used across campaigns and the wider brand world; bringing everything Primark offers to life....
KFCMiniBrands500x500
 
The initial focus is on apparel, fashion accessories, gifts, novelties, socks, jewellery, headwear and pet toys for the US market....
VWlogo500x500
 
The agency will now spearhead the management and expansion of VW’s existing licensing programme, extending the brand into new categories and key consumer markets worldwide....
LiamTaylorRubberRoad500x500
 
Rubber Road's Liam Taylor on a summer of big movies and sporting events, and a hopeful return of the 'feel good factor'....
Kiss500x500
 
Bravado and Pophouse will be marking 50 years of KISS this year, with a number of special releases and a look ahead to a new era of projects....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.