House Beautiful secures key partnership with Dreams

Exclusive new collection of bedroom furniture launches with home interiors magazine brand.

Specialist bed retailer, Dreams has launched an exclusive new collection of bedroom furniture with home interiors magazine brand, House Beautiful.

Created in collaboration with the interior stylists and editorial team at House Beautiful, the collection includes three stylish and contemporary quilted bed frames, headboards, bedside chests, benches and blanket boxes.

This marks the first partnership for Dreams with a media brand, plus House Beautiful’s first licensing partnership with a bedding retailer.

“At Dreams, we’re constantly looking to offer our customers the most innovative and stylish products, and we knew that by working with the experts at House Beautiful we would be able to deliver interior trend-led solutions,” said Jonathan Hirst, coo at Dreams. “We’re so proud of the range and know that the stylish velvet touch aesthetics will appeal to both new and existing customers.”

Sharon Douglas, chief brand officer at Hearst Lifestyle, added: “By blending Dreams highly specialist retailing expertise with the content and styling credentials of House Beautiful, then promoting the results through our respective vast audience networks we are creating a powerful collaboration driving awareness, consideration and purchase.

“We are thrilled by this launch and with the trusted relationship we have quickly built up with the Dreams team.”

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