This week saw Hunter Price return to Spring Fair 2023 and firmly set out its stall to become a leader in the home and lifestyle arena, with a new look stand, in its new home in Hall 6.
The business recently hit the headlines with its high profile partnerships with TV personality Billie Faiers’ new brand Chapter B and home stylists to the stars, the Style Sisters.
For the second year running, Hunter Price secured an Inspiring Retail Stage seminar to help promote the debut collection from the Style Sisters, which has just launched with Next, Very and Ideal World.
The styling duo – Gemma Lilly and Charlotte Reddington – opened the show on day three to give an insight into the storage and organisation category covering key trends, opportunities and solutions to maximise space around the home.
The home and lifestyle division at Hunter Price has transformed in recent years since the arrival of sales director, Allana Holmes.
Speaking about the 2023 show, Allana explained: “Consumers are adapting to new ways of living and our homes are now hybrid hubs. It’s where we work, rest and play resulting in the retail market having opportunities to capitalise on the growing demand for highly functional, yet fabulously designed products for the home.
“The team has worked so hard to bring the vision for our own brands and partnerships to reality and to hear all the incredible feedback we’ve had this week just makes me very proud and even more excited for the year ahead.”
Hunter Price also unveiled its newly rebranded kids accessories brand, Love The Look. Created to promote friendship with creative collectables, the debut range includes hair accessories, key rings, friendship bracelets, jewellery boxes, phone rings and charms, hair brushes, coin purses and goodie bags.
Collections from other high profile partnerships including Warner Bros., Hasbro and Crayola were also showcased.
Earlier this week Hunter Price unveiled its plans to roll out the Chapter B brand in Tesco stores nationwide. A new capsule collection of homeware and children’s stationery and craft products will be available from March.
The launch will also be supported with a full marketing comms campaign from Chapter B, which will also be documented as part of Billie’s hit ITVBe TV show, Billie & Greg: The Family Diaries, which will return to our screen this year.
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